HubSpot is a multi-faceted software platform that includes landing pages, email marketing, and CRM features. Over 60,000 enterprises trust HubSpot for their customer relationship and marketing needs. HubSpot provides intelligent lead management, sales enablement tools, and a comprehensive set of tools to help you automate your business. It’s ideal for entrepreneurs and marketers that operate in sales-driven companies and want a variety of tools in one place to serve clients better. Plus, because everything is under one roof, you won’t need to write any code to connect your devices and access your data in one spot.
HubSpot is an excellent choice for organizations looking for robust, easy-to-use CRM software. In addition, the platform’s lightweight but powerful free-forever plan makes it accessible to smaller and newer enterprises.
This free plan gives a robust foundation for managing and maintaining new leads through a range of HubSpot’s complementary CRM, marketing, sales, and customer care tools. Dashboard reporting, deal monitoring, and pipeline management are just a few of the features available, all of which can be accessed through a simple and easy-to-use interface.
HubSpot Pricing Plan Review
HubSpot provides a complete set of free tools across all its product lines. That is, free CRM, marketing, and sales tools, as well as free customer support tools.
If your company grows to the point that the free tools are no longer enough, you can subscribe to the premium versions. However, HubSpot makes it challenging to determine how much those updated versions will cost. It’s a little complicated because there are so many different packages and pricing tiers to choose from.
Let’s pretend you only want to utilize HubSpot for their CRM and sales tool. For a 12-month contract, the starting price is $45 per month. Perhaps you’ll decide later that you’d like to use their marketing tools as well. A Starter plan under this product offering has a lead-in charge of $45 per month over a 12-month contract.
We’re going to let you in on a little secret, though. If you merely join up for the Starter Growth Suite bundle for $50 per month, you’ll get access to all HubSpot product offerings (excluding the CMS Hub, which we’ll discuss later)!
The Starter Growth Bundle typically costs $150 a month, but HubSpot has reduced the price to help businesses through this challenging period.
The Starter Growth Suite offers the following features:
- Dashboards for advanced analytics.
- Automated task generation and notifications are simple to set up.
- Up to 5,000 marketing emails per month.
- HubSpot’s user-friendly mobile app is available to you.
- Capabilities for retargeting ads.
- For sales and service teams, automatic conversion routing is available.
Professional and Enterprise Growth Suite plans contain more features and cost $1,600 per month and $5,000 per month, respectively.
So, the moral of the tale is to look at the pricing models in depth to properly grasp what you’re getting in the solo plans versus the bundle. And if you can get the bundle for $50 per month while it’s on sale, do! Then, for virtually the same amount as a single subscription, you’ll get access to a ton of tools.
HubSpot Marketing Hub Review
The marketing software from HubSpot is designed to help you attract and convert customers. That is, without breaking a sweat, attract the correct audience, convert those visitors into buyers, and manage comprehensive inbound marketing campaigns (or the bank).
You’ll get access to all of your marketing tools and data in one place. You may use it to write blogs, increase your search authority, track and manage ads, manage your social media channels, create a killer landing page, and track and report on your progress. So what else are you looking for?
The Marketing Hub plans are priced as follows:
- Starter Plan: $45/month
- $800 per month for a professional.
- $3,200 per month (enterprise)
In a nutshell, HubSpot’s Marketing Hub is a fantastic marketing platform that will scale with your company.
HubSpot Sales Hub Review
HubSpot’s sales software is a CRM force to be reckoned with. It will assist your employees in closing more business, strengthening connections, and efficiently and effectively managing their pipeline to ensure that nothing falls through the cracks.
With tools like email templates, email tracking, and call recording, you’ll be able to strengthen your customer relationships by ensuring that your team is constantly sending the same welcoming message. You may also provide them with branded quotes and sales management playbooks so that everyone is on the same page.
With HubSpot’s sales hub, you’ll also have access to the following features:
- Allow prospects to book appointments that will sync with your calendar automatically.
- Personalize your sales process by automating it.
- To improve client interactions, direct live chat conversations to the appropriate salesperson.
- You can manage your pipeline and ensure that crucial deals don’t fall through the cracks with a single click.
There isn’t much more than CRM software can provide.
HubSpot is the premier CRM software, and Sales Hub’s comprehensive communication tools further add to its status as a market leader. Having all of these resources in one location can only strengthen your business and give you more time to focus on your customers.
Here’s a breakdown of the sales software pricing tiers and associated features:
- Starter Plan: $45/month
- $450 per month for professionals
- $1,200 per month (enterprise)
HubSpot Service Hub Review
It’s time to focus on the client once you’ve brought your staff up to speed and running like a well-oiled machine. When we say “focus on the consumer,” we don’t only mean “pull them in” and “convert them to buyers.”
We’re talking about putting all of your attention on them.
To please the consumer, you’ll need to use customer service management (CMS) software that allows you to scale your customer service while also connecting your front-office employees. Fortunately, HubSpot’s service hub can handle everything for you in one place.
You’ll be able to do the following with Service Hub:
- Construct a comprehensive support desk and ticketing system.
- Create a complete online knowledge base to help clients troubleshoot their problems.
- Make use of an intelligent live chat that guides your customers to the appropriate location and individuals.
- Integrate your team’s emails, live chat, Facebook Messenger, and other communication channels into a single universal inbox for total visibility into the communication process.
Customers want round-the-clock resolutions and individualized service in today’s fast-paced society. So, instead of scratching your head over client complaints, you’ll spend more time assisting and impressing your customers by integrating all of your service data and communication channels under one roof.
The pricing for Service Hub is quite comparable to the pricing for Sales Hub, with the same Free, Starter, and Enterprise options. On the other hand, the Professional plan costs $360 per month. The following is a list of the many features and limits available for each of the Service Hub plans:
HubSpot CMS Hub Review
You’ve probably heard that generating engaging and interactive content for your audience and potential buyers is one of the most effective ways to establish trust with them.
You will begin to attract your audience’s interest and trust when you provide enough ‘free’ advice to assist them with mundane tasks, but not so much that your assistance becomes useless. But how are you going to disseminate this free advice?
That’s how: with a content management system (CMS)!
You’ll be able to design and manage website pages with a simple drag-and-drop editor with HubSpot’s CMS hub, so you won’t have to rely on developers for everything. Even better, these web pages will be automatically adjusted for various devices, ensuring that your content retains its shape.
The following are some of the various features that this product has to offer:
- Make sure you’re putting yourself on the map with these SEO tips.
- Access to pre-made website designs that may be easily customized.
- Content development in many languages.
- With contact attribution data, you can assess the influence of your website.
- Threat detection and security monitoring are available 24 hours, seven days a week.
Although we think HubSpot’s CMS hub is a terrific product, we must point out that if you’re looking for a CMS powerhouse, you can’t go wrong with WordPress.
HubSpot’s CMS Hub, on the other hand, is an excellent alternative for individuals who prefer to have all of their company resources in one place and don’t want to deal with an additional web server, which is required when using WordPress.
CMS Hub does not offer a free or starter plan. The following are the available pricing tiers:
- $360/month for a professional
- $1200/month for a enterprise.
HubSpot Pros & Cons
HubSpot Pros:
- Comprehensive Free Plan: HubSpot’s free plan is the most comprehensive we’ve seen among the dozens of CRMs we’ve tried and verified. Most free plans look wonderful on paper, but they lack the elements you need to strengthen client relationships. On the other hand, HubSpot does things a little differently: it over-delivers on its free plan. You get hundreds of sophisticated features and the capacity to manage up to a million (1,000,000) contacts without ever paying a thing, whether you’re looking for customer support, marketing, sales, content management, or operational CRM.
- Flexible Pricing: While HubSpot’s subscription plans can be pricey, there are various ways to bundle services to get exactly what you need at a reasonable price. Individual hubs can be purchased, or many hubs can be upgraded at a discounted rate. If none of the out-of-the-box packages is a good fit for your team, another alternative is to create a completely custom CRM system with only the features you require. Marketing, sales, customer service, and operational hubs from HubSpot start at $45 per month. The CMS hub is available for $23 per month. However, bundling them all together will save you a tonne of money. The Starter Bundle comes with all of the hubs and costs $45 a month.
- A Modular, Scalable Solution: HubSpot’s mantra is “there’s no better way to grow,” and their solution is modular and scalable. That, of course, refers to the scalable tools it provides in operations, content, customer support, sales, and marketing. Because all of HubSpot’s products are modular, the platform can extend with your company if you need more advanced CRM functionality across multiple departments. In addition, you can mix and match solutions and payment options for each module, making it a highly customized and adaptable CRM system that will help your company develop. Finally, HubSpot’s CRM spares no detail while offering exactly what you need, regardless of your firm’s size, whether you’re a new or tiny business on the free plan or on your way to upgrading every module to the highest tier.
- Easy to Use: Despite HubSpot’s complicated price structure and modularity, the platform is intuitive and straightforward to use. Even though there are hundreds of functions available, the creators do an excellent job of making everything simply accessible. As a result, you’ll have no issue getting around even on the free plan. Unfortunately, many CRMs fail to strike the right combination of power, automation, and usability. The good news is that HubSpot doesn’t sacrifice usability for scalability. Because the free plan does not include human customer service, ease of use is especially vital for those who utilize it. In our experience, it’s so simple that you won’t need any help. If you ever need assistance, you can use HubSpot’s enormous knowledge base and a broad library of third-party tutorials in tandem.
- Easy to Create: Easy to Produce: Not only is HubSpot simple to access and utilize daily, but it’s also straightforward to create using. Content creation areas like landing pages, forms, and emails, for example, are all drag and drop. It’s also possible to develop and schedule social media material in bulk. This will be a significant benefit for many firms that do not have the time to create content.
- Customer Support: HubSpot is well-known for its outstanding customer service team. Depending on your plan, you can contact the support service via chat, email, or phone. Support may even be followed on Twitter! Although these assistance options are only available to premium subscribers, free users will still have access to the in-depth online knowledge base and community, ensuring that you are never left in the dark.
- Free Tools: The free tools are available to everyone, regardless of whether or not they use HubSpot as their CRM. Nonetheless, we think it’s fantastic that HubSpot provides so many free tools for young business owners to use. For example, a blog idea generator, an invoice template generator, free business templates, an email signature generator, and so on are all available. With HubSpot, you’ll never have to start your business in the dark.
- The ease with which it can be used. When I receive an email lead, I just respond using the Hubspot plugin, and then I can alter the lead as a contact.
HubSpot Cons:
- Complex Pricing Tiers: I know we claimed that HubSpot’s flexible pricing was a plus, and I still believe it. There is, however, a distinction to be made between flexible pricing and misleading pricing. In addition, because there are so many plans and price alternatives to pick from, some people may become overwhelmed entirely and opt for the (obviously limited) free version or switch to another provider.
- No Customer Support on the Free Plan: While free users have access to the online knowledge base and HubSpot community for troubleshooting, there are times when you want to talk to a human to fix your problems. It’s a shame HubSpot doesn’t offer live chat to individuals on the free plan, merely to make sure their award-winning customer care capabilities are fully reflected.
- Limitations on the Free Plan are Simple to Exceed: After all, it’s a free version. First, however, you must examine the free plan’s limits compared to the higher-tiered ones. For example, the free program only allows you to receive 200 email tracking notifications each month, whereas the Starter plan will enable you to receive unlimited. Some restrictions may be irrelevant to you, while others may be a deal-breaker. The limits that matter is the ones that will have a negative influence on your business.
Should I Go For HubSpot CRM?
HubSpot has a lot of functionality, and it’s beneficial for small firms who want to engage in marketing automation. With list segmentation and personalization, automated email marketing campaigns, and live chat features, HubSpot might help many businesses transform their marketing methods. HubSpot also has sales, service, and CMS hubs and the Marketing Hub. In addition, customers can combine HubSpot products to receive the whole CRM experience, allowing them to manage their customer interactions better and collaborate with their employees.
HubSpot offers three different pricing levels for most hubs. The Starter plan bundle – or Starter Growth Suite – is less expensive than many CRM choices while still providing functionality. It’s one of the reasons HubSpot is a good fit for firms that are just getting started with CRM software. HubSpot also has a free plan with several valuable features. As a result, it’s ranked No. 2 in our Best Free CRM Software of 2022 rankings.
HubSpot provides free tools for consumers to learn about its products, but phone assistance is typically only available with the company’s more expensive Professional or Enterprise plans. If they’re out of your price range, but you want to solve issues over the phone, look into alternatives like Freshworks, which provides phone help as part of their free package.
Finally, HubSpot is a strong candidate in the best CRM systems category, with the most important aspect being the sheer abundance of functions available in the free plan. In addition, this plan is easy to set up and use, and small things like the questions asked during setup make users feel valued and supported during the onboarding process.
Fortunately, many reviewers believe HubSpot is simple to use, and there is also paid training and onboarding. However, CRM software is still powerful, and even the most basic CRM systems have a learning curve. Suppose you don’t expect to devote time and effort to building a strategy, setting up automation, integrating other tools, or using other HubSpot features. In that case, a subscription plan might not be a good fit. On the other hand, if you want the most powerful CRM software with the most customization options, you should look into competitors like Salesforce.
In terms of simplicity and usability, the CRM capabilities supplied for free are unsurpassed, with tools like email optimization, shared inbox, and quick deal and report creation optimizing team workflows.
This makes the platform excellent for small and medium businesses because it gives transparency to client communications and centralizes everything, allowing teams to focus their efforts elsewhere.
While the free plan’s customer service is restricted, the HubSpot chat function integrated into the dashboard is speedy and straightforward. The HubSpot Community and Knowledge Base are thoughtful finishing touches, offering users a wealth of resources to help them improve their CRM skills.
While HubSpot’s free plan is appropriate for small businesses, the premium plans are ideal for midsize organizations that want more powerful or significant capabilities. The CRM Suite package Starter plan’s feature upgrades, including one-on-one tech support, increased email marketing send limits and list segmentation, and up to 10 reporting dashboards, feel affordable for somewhat larger firms.
However, rates skyrocket if you upgrade to the Professional plan ($1,600 per month for five individuals), so larger teams might want to look elsewhere.