MailerLite is an email marketing platform that is laser-focused on offering outstanding value to its existing customers, such as an intuitive user experience, quick 24/7 live support, and straightforward pricing that is affordable for small businesses. In addition, MailerLite, which is designed for users of all skill levels, allows you to develop professional campaigns from start to finish. MailerLite is a web-based email marketing solution used by over 600,000 people worldwide. This email marketing program, founded in 2010, seeks to provide email marketing benefits to freelancers and small-to-medium-sized enterprises at a low cost.
Custom landing pages, forms, and pop-ups help you grow your audience; produce beautiful newsletters with the intuitive drag-and-drop editor and pre-designed templates; and engage your subscribers on a more human level with personalization, automation, segmentation, and polls (just to name a few). MailerLite is with you every step of the way, providing the tools you need to thrive in email marketing. WordPress, Zapier, Shopify, WooCommerce, and many more platforms have been added to their list of integrations.
The ease of use, gorgeous email and newsletter designs, and exceptional customer care are just a few of MailerLite’s primary advantages. In addition, MailerLite has many valuable features and connectors, despite its simplicity. MailerLite offers a wealth of training content, including monthly webinars, product tutorials, and email marketing guidelines, to help customers thrive.
Every free account comes with a 14-day premium feature trial, allowing you to fully experience the MailerLite difference and make an informed decision on your following email tool.
MailerLite Features Review
MailerLite Send Email Marketing Campaigns Review
Create email newsletters with MailerLite, send email promos, or utilize RSS to send blog material digests automatically.
MailerLite Split Testing (A/B) Review
A/B split testing of subject lines, email content, and other aspects of email campaigns.
MailerLite Grow Your Audience Review
Get more subscribers by using MailerLite to create forms and targeted pop-ups as email list builders on your website.
MailerLite Segment Your Email List Review
To provide the most relevant communications, “Marie Kondo,” your subscribers. You can categorize people based on their attributes (age, gender, and nationality), as well as their activity (emails clicked and opened) and create lists.
MailerLite Create your landing pages and website
You may use MailerLite to create landing pages, opt-in forms, and (mini) websites in addition to emails. They’ll even take care of the hosting.
MailerLite Marketing Automation Review
It is a term that refers to beginning with a simple welcome email flow that is sent automatically. Or, for new clients, create a ten-stage, multi-flow-step onboarding process. Powerful.
MailerLite Excellent Value For Money And Pricing Review
When compared to its competitors, MailerLite is a bargain. You get a lot of bang for your buck. Here is a link to our price comparison.
MailerLite Solid Support Review
On all paid subscriptions, you’ll have access to live chat assistance 24 hours a day, seven days a week, to troubleshoot any issues you might be having.
Important Features Of Mailerlite Review
MailerLite Ease of Use Review
They’ll start by checking your credentials, which could take some time. But, of course, that waiting period irritates me because I’d love to create my campaigns straight away. They use the approval process to keep spammers at bay, and MailerLite is no exception. Unfortunately, as a result, you won’t be able to start running campaigns right away after joining up.
When you initially sign up with MailerLite, you’ll be asked to fill out your profile. This requires providing information like your address, industry, website, company name, subscriber list size, company size, and campaign types, among other things. You have no choice except to sit tight and wait it out once you’ve finished the submission. The MailerLite staff will next go over all the facts to see if you’re a suitable fit.
Meanwhile, take a look at MailerLite’s clean and attractive interface. It features a basic design that allows you to browse and explore its many options easily.
While the interface isn’t beautiful, it keeps things simple and uncomplicated. For example, dashboard, Campaigns, Subscribers, Forms, and Automation are the only five menu items on the main bar. For anyone with a rudimentary understanding of email marketing tools, each of these topics should be self-explanatory. However, you may need to take a thorough tour of the complete platform to understand how MailerLite has organized everything.
MailerLite gives simple tips to illustrate how its essential tools work, so it shouldn’t take you long. They are especially beneficial to new users attempting to create their first campaigns. Otherwise, if you’ve utilized email marketing solutions before, you should be able to understand everything right away. When it comes to the real thing, you’ll find MailerLite to be highly responsive and dependable. Its tools have been logically linked to allow for easy navigation. Furthermore, the entire framework appears to be proper, with each section in its right place.
Then, to make things even easier, MailerLite lets you collaborate with other team members. You can introduce new users by linking accounts from your control panel. You might also want to define their respective user roles and privileges while you’re at it.
MailerLite Subscriber Contact Management Review
MailerLite accepts contacts from other programs, as we’ve already established. So all you have to do now is import them in CSV, Excel, or TXT format. But, if you don’t already have one, MailerLite turns out to provide all of the capabilities you need to start an email list from scratch and then grow it.
You can use the tool’s subscription buttons, forms, popups, and landing pages as long as you’ve integrated it with your website. In truth, you don’t require any special coding or design expertise. Instead, alter MailerLite’s pre-built blocks using the editor, and voilà! You’ll start getting subscriptions soon.
MailerLite has a simple contact management interface to help you keep track of everything when the subscriptions start coming in. You can view all of your contacts’ information at once or click on their profiles for more detailed information. And, while we’re on the subject, you could use the default fields or create your custom ones to organize their information. Furthermore, MailerLite supports GDPR compliance by addressing a contact’s right to information.
However, if your list grows enough, you may require a high level of granular control. This is where subscriber grouping comes in, and you should expect Mailerlite to have all of the usual features.
But don’t be fooled. MailerLite, unlike the majority of other email marketing providers, does not allow for tag-based categorization. Instead, MailerLite uses the name “Groups” to keep things simple.
For clarity, “Groups” and “Tags” are interchangeable terms. As a result, you should add parameters and descriptive names to distinct contacts using this feature. “Segments” is another grouping option available here. To put it another way, segments are grouping rules. You can categorize your lists based on common factors like behavior, geography, age, tags, and so on.
MailerLite will then go ahead and update the lists for you, adding qualified contacts and eliminating those who aren’t. If you ever need to design complex segments, the platform can handle coupled and alternating parameter rules.
Finally, when it comes to tailoring your campaigns, all of this comes in helpful.
MailerLite Building Campaigns Review
MailerLite is well-suited for traditional email campaigns, surveys, autoresponders, A/B testing, and recurring newsletters, in addition to forms and landing pages. However, the campaign editor is where the process of creating a campaign begins. Plus, MailerLite gives you three editors to use when developing your campaigns.
The Rich Text Editor is currently the most basic. And it’s all about texting, as the name implies. However, you can use standard HTML capabilities to create simple text-based campaigns. In other words, the editing interface works similarly to a familiar Gmail composer. That’s how straightforward it is.
The only difficulty is that plain text is uninteresting and monotonous. A dull email has a very slight possibility of capturing your audience’s attention. As a result, the rich text editor would only be helpful for short texts. Otherwise, it would help if you considered switching to the second editor for generating genuine newsletters.
The Drag and Drop Newsletter Editor is now MailerLite’s second editor. This is where the most spectacular and colorful events take place. Its user interface has been designed specifically for graphical multimedia editing. The purpose is to assist you in creating substantially without requiring any coding knowledge.
To begin, MailerLite offers a variety of customized pre-built themes from which to choose. In addition, professionally created articles for e-commerce newsletters, notifications, photographs, events, bargains and offers, and blogs and updates are all available. Furthermore, they are all provided without charge. Just what you need for low-cost email marketing.
Overall, choosing a stunning template that meets your campaign aims shouldn’t take long. After that, you may alter practically every aspect graphically without touching a word of code using the editor.
Drag and drop items within the email layout, add text, position images and videos in the email body, add columns, determine the widths of the layout elements, and so on. MailerLite even has a built-in gallery for selecting photographs to embed without leaving the editor.
However, the social media embedding tool is one feature that sets MailerLite’s editor distinct from most of its competitors. You gain the ability to embed Facebook and Twitter postings directly into the email body. It’s also feasible to pull items directly from your inventory and include them in your emails. The editor will even look for products on your e-commerce website to save you the time of manually adding them.
In the end, all of these factors should combine to create a thoroughly tailored mail.
But, on the other hand, do they? While MailerLite’s drag-and-drop editor is intuitive and straightforward to use, it does come with a catch. There appear to be a few items you won’t be able to change here and there. This flaw can be considered the bane of all graphical WYSIWYG editors.
As a result, MailerLite provides you with yet another editor. It’s a bespoke HTML editor this time, though. There are no limitations so you can do pretty much anything with it. However, there is one stipulation: you must be proficient in HTML and CSS code. The HTML editor was created for programmers who want to make their newsletters and emails from the ground up. The most excellent part is a visual preview that reveals the design changes as you code in real-time.
Regardless of your approach to creating your campaigns, MailerLite will eventually perform A/B split testing. As a result, you may use it to assess the potential performance possibilities of various email formats. Finally, combine the top-performing pieces in one email to create an effective marketing campaign based on your findings.
MailerLite Marketing Automation Service Review
MailerLite has a built-in automation editor for developing campaign workflows, much like it has editors for building emails and newsletters. The editor was created to provide a simple but intuitive way to construct and manage your marketing automation. As a result, even a novice user may set up dynamic processes in minutes.
The entire procedure comprises creating a series of emails, which is determined by the logic of rules you specify using a flowchart. And, as MailerLite goes about its business, you can keep track of your contacts’ progress with a full activity report. To be more specific, the automation editor is quite dependable when it comes to simple customization procedures. In other words, it’s the type of system that small business owners and bloggers are likely to utilize.
MailerLite, on the other hand, lacks complex features that professional digital marketers would desire. For example, you can’t build email marketing automation workflows based on “if/then/else” logic. Instead, this editor can distribute dynamic content blocks to chosen subscribers based on their segmentation settings.
That means you may create automated email marketing campaigns based on audience behavior, profile details, custom fields, and grouping rules. MailerLite, for example, may send automated emails to new subscribers, users who purchase specific things, cart abandoners, loyal customers, leads situated in a given country, and so on.
Every campaign’s settings and associated segments are essentially yours to determine. However, because the entire system is based on your grouping criteria, you may want to segment your contacts in this way. The accessibility of MailerLite’s automation is also noteworthy. To put it another way, you don’t need to pay for a premium plan to use the editor. Users with the free package (or free trial) can also put up automated campaigns.
However, email isn’t the only thing you can automate. It turns out that MailerLite can also automate RSS feeds. As a result, you may define the frequency with which all of the RSS feed push emails automatically sent out when new entries are published are delivered.
MailerLite Marketing Platform Integrations Review
Since its launch in 2010, MailerLite has had around ten years to develop interfaces with various third-party providers. Well, based on what I’ve seen, it appears that its creators have been incredibly active. Hundreds of popular applications may now be simply linked with the platform.
When it comes to CMS and e-commerce platforms, for example, MailerLite should be compatible with all major platforms. For WordPress users, there’s a plugin, and for e-commerce companies, there’s a compatible MailerLite Shopify app (Shopify integration). Otherwise, you can use the email marketing service with Squarespace and WooCommerce e-commerce stores (via the WooCommerce Zapier plugin).
Then, if you need to integrate social media into your email marketing strategy, MailerLite can easily connect to all of the major sites. For example, it could be linked to Facebook, Instagram, Twitter, Pinterest, and other social media platforms. Apart from that, MailerLite integrates with MiloTree, ConvertPlay, BookFunnel, SendOwn, Couponcarrier, and Gravity, to name a few.
Now, if you’re having trouble finding a specific app integration, there’s a strategy you may try. First, use Zapier to integrate MailerLite and then go from there. Zapier is essentially a pipeline that connects Mailerlite to hundreds of other popular apps.
MailerLite Customer Service Review
MailerLite has only invested in two support channels thus far. First, you have the option of using live chat or email. Phone support is not an option here. On the plus side, both the live chat and email channels are available 24 hours a day, seven days a week. As a result, you should be able to contact MailerLite’s customer service team at any time of day or night, including on holidays.
Users on the free plan can only contact assistance via email, which is reasonable. However, you will have live chat support when you upgrade to a premium subscription.
Please keep in mind that MailerLite can not promise an immediate response. As a result, you may have to wait from time to time, especially if the support team is dealing with many inquiries simultaneously.
If that doesn’t sound like something you’d be prepared to accomplish, you could hire a dedicated account manager for an extra $100 each month. This will provide you with specialized assistance, and you will not have to wait in line to file a service request.
But, on second thought, $100 seems like a lot of money for customer service. Ironically, it’s even more expensive than MailerLite’s premium subscription, which costs $50 per month and includes 15,000 subscribers.
Nonetheless, given the circumstances, I would always recommend opting for self-service. MailerLite has been kind enough to set up a pretty detailed knowledge base. It includes all of the necessary essential documentation for simple troubleshooting.
MailerLite Pricing Plan Review
MailerLite is a cost-effective email service. It’s ideal for startups, small and medium-sized organizations, and people with limited budgets. There are five different pricing options available, including a freemium option. If you plan to use MailerLite for business, I recommend upgrading to the $10/month plan, giving you access to all capabilities and sending unlimited emails.
The following are the pricing plans:
- $0/month (free): up to 1,000 subscribers; up to 12,000 emails per month; with limited features.
- $10/month ($84/year): up to 1,000 subscribers; unlimited emails per month; access to all features.
- $15/month ($126/year): 1,001 to 2,500 subscribers; unlimited emails per month; access to all features.
- $30/month ($252/year): 2,5001 to 5,000 subscribers; unlimited emails per month; access to all features.
- $50/month ($420/year): 5,001 to 10,000 subscribers; unlimited emails per month; access to all features.
- $260/month ($2,184/year): 50,001 to 60,000 subscribers; unlimited emails per month; access to all features.
- $390/month:100,001 to 110,000 subscribers; unlimited emails per month; access to all features.
- $735/month: 200,001 to 220,000 subscribers; unlimited emails per month; access to all features.
- $1,050/month: 300,001 to 320,000 subscribers; unlimited emails per month; access to all features.
- $1,350/month: 400,001 to 420,000 subscribers; unlimited emails per month; access to all features.
- $1,710/month: 500,001 to 520,000 subscribers; unlimited emails per month; access to all features.
- $1,915/month: 580,001 to 600,000 subscribers; unlimited emails per month; access to all features.
MailerLite Pros and Cons
MailerLite Pros:
- MailerLite is a perpetually free plan that allows you to create campaigns, automate your email marketing, and track the outcomes.
- A robust grouping system in MailerLite combines tag parameters and segmentation criteria.
- Custom fields can be added to the profiles of your subscribers at any time. As a result, they’d be able to personalize their emails more effectively.
- Three email editors are included with MailerLite. All available is a rich text editor for basic text, a drag-and-drop editor for visual changes, and a bespoke HTML editor for significant code-based tinkering.
- Using landing pages, popups, and forms, MailerLite helps you increase your email list.
- When you need to create simple personalization workflows, MailerLite comes with a straightforward automation editor.
- The entire Mailerlite platform is quite simple to use. The user interface is primary in design, and each area is well-structured for easy navigation.
MailerLite Cons
- The initial approval process is rigorous and may take some time.
- Even though the templates are well-designed, there are only a few possibilities.
- You will not be able to contact MailerLite’s customer service department by phone.
- The automation builder supports only simple workflows. Therefore, it lacks the flexibility required for procedures involving complicated conditional logic.
- Investing in a dedicated account manager is an expensive proposition.
MailerLite Review: Final Verdict
MailerLite is a simple-to-use email marketing software that comes with enough capabilities to fit small and medium-sized enterprises, bloggers, and freelance marketers on a tight budget. In addition, the drag-and-drop builder and other easy parts of MailerLite’s UI will appeal to novice and intermediate users with little HTML or coding skills.
Its cost-effective pricing plan makes it a viable email marketing tool for those on a tight budget. Bloggers, creatives, freelancers, solopreneurs, small business owners, and marketing novices are among the people you’ll find here.
The free plan would be very beneficial to beginners. It’s decent because it integrates campaign creation tools with forms, full automation, high-level contact management, extensive segmentation, A/B split testing, and email marketing statistics.
MailerLite is comparable to (if not better than) MailChimp, and its commercial subscriptions are also more economical. The free plan doesn’t include all the features, but it’s still a reasonable price with 1,000 free subscribers and 12,000 monthly emails. MailerLite has a lot of automation for simple triggers, but it doesn’t have the extensive automation that ActiveCampaign and other more advanced solutions have.
On the other hand, small business owners would benefit from having unlimited email sends at a low cost. They’ll have no trouble automating their workflows, managing campaigns, using templates, and targeting site visitors with landing pages, signup forms, and popups, thanks to the system’s simple-to-use interface and navigation.
Unfortunately, MailerLite cannot meet the demands of advanced marketers and major businesses. Only basic workflows may be handled using its automation editor and autoresponder builder.
MailerLite has a robust list management feature to help you create more personalized campaigns. On the other hand, making segments and groups can be a little perplexing at first, primarily if you’re used to “tagging” in other email marketing platforms. Furthermore, MailerLite’s new account approval process is more stringent than other providers.