Small businesses are using Mailchimp’s all-in-one marketing platform for marketing smarter and growing quicker. They serve as the foundation for your customer connections, providing AI-powered, user-friendly tools that anyone can utilize to succeed. Mailchimp puts your customers first, allowing you to send marketing emails and automated messages, develop focused ad campaigns, construct landing sites, send postcards, track and analyze data, and sell online. From neighborhood organizations to Fortune 100 enterprises, millions of businesses and individuals rely on Mailchimp to connect with their audience with the right message, at the right time, in the right place. Mailchimp is a privately held company founded in 2001 and is situated in Atlanta, Georgia.
Mailchimp is a web-based email marketing service used by millions of people worldwide. Users can publish newsletters on social media and keep track of consumer interactions with the app. The software features are sending customized emails, managing Facebook ad campaigns, automating follow-ups, and tracking campaign progress. The company’s free option is very generous, making it difficult to beat, especially since no one is currently on the horizon to threaten it. It also helps that Mailchimp stands apart with a feature set that grows more appealing with each evaluation.
Autoresponders, spam filter diagnostics, list segmentation by time zone, and different tools for social networking integration are all available to paid users. Mailchimp sends out billions of emails per month, with over sixteen million users ranging from community groups to well-known companies like Vice UK, The Economist, and TED.
Users may gather and analyze their email answers with Mailchimp. In various formats, the application provides graphical representations of data and consumer interactions.
Users can design, share, and track email newsletters from anywhere with Mailchimp. Users may build and share appealing email campaigns using an interactive drag-and-drop interface.
Marketers may track consumer actions or build ad hoc reports using the built-in analytics and reporting features.
Mailchimp also has a mobile app that works on Android and iOS smartphones. The software shortens users’ email marketing accounts, allowing them to get campaign updates, gain subscribers, and stay up to current on social media activities.
The service is provided monthly and serves various organizations, from small e-commerce to large online stores.
Despite its size and reputation, Mailchimp never rests on its laurels and iterates on its services to make them easier to use and more adaptable.
Mailchimp Features Review
Mailchimp has evolved from just email marketing to a more comprehensive CRM service, allowing you more ways to communicate with customers, thanks to companies like Mandrill. All functionalities of Mailchimp are available to all paying users, whether they have 500 or 50,000 subscribers. Most of the program’s functions are available to users on the Free plan. The following are the highlights:
Mailchimp Email Designer: A drag-and-drop WYSIWYG editor is included. Users can use Mailchimp’s many pre-made templates or create their own. Basic photo editing is supported, and the UI is mobile-friendly.
Mailchimp Multiuser Accounts: Multiple users with separate logins and permissions are supported by all Mailchimp accounts (owner, admin, manager, author, viewer). This is a unique feature for an ESP, but it’s advantageous.
Mailchimp Mandrill: Mandrill is a transactional email API that adds a personal touch to your eCommerce communications. It’s data-driven, so you can use it to engage with customers about their webshop behavior and establish the kinds of relationships that innovative business requires.
Mailchimp Analytics & Reports: A/B split testing and several reports, including revenue, click maps, domain performance, and subscription activity, are available to all users. In addition, Mailchimp and Google Analytics are fully integrated, allowing for more data collecting and email marketing optimization.
Mailchimp Automation: Automation uses a series of triggers and responses to conduct your campaigns for you. Of course, you’ll probably want to alter them for the best results, but Mailchimp has a tonne of pre-made scripts to get you started.
Mailchimp Custom Forms: Mailchimp makes custom signup forms for permission-based email marketing lists simple to design. These can be linked to company websites as well as Facebook pages.
Mailchimp Geolocation: The software keeps track of your subscribers’ whereabouts, allowing you to split your mailing lists and target subscribers in certain areas.
Mailchimp Delivery By Time Zone (Paid Plans Only): Users can automatically separate their lists by time zone to ensure that each subscriber receives email messages on awake.
Mailchimp Reporting: Mailchimp provides a good reporting area with a scroll-down list of information ranging from open and clicks rates to top links clicked and performance in the first 24 hours after sending an email. A list of subscribers with the most opens is also supplied, and a real map of the world depicts the locations of those who have opened emails.
Mailchimp Pricing Review
The company’s pricing strategy has been greatly streamlined. The following is how it has restructured its structure:
Mailchimp Free Plan: New Businesses
Mailchimp has a robust free package for people with basic needs. You can send up to 12,000 emails each month to one audience and have 2,000 subscribers. While you won’t get all of the bells and whistles of the premium plans, you will still get a long list of benefits, such as:
- Audience dashboard
- Behavioral targeting
- Purchase behavior
- Marketing engagement
- Subject line helper
- Basic templates
- Websites and domains
- Landing pages
- Creative Assistant
- Content Studio
- Facebook and Instagram ads
- Social posting
- Pop-up forms
- Marketing calendar
- Single-step automations (welcome email, order notifications, abandoned cart, and more)
- Basic reports and recommendations
- 30 days of email support
Mailchimp Essentials Plan
The Essentials plan costs $9.99 per month and allows you to send emails to 50,000 contacts across three audiences. You receive everything in the Free plan plus the following:
- All prebuilt templates
- Removing Mailchimp footer
- Emailing scheduling
- A/B testing
- 24/7 email and chat support
Mailchimp Standard Plan
The Standard plan starts at $14.99 a month and includes up to five audiences with 100,000 contacts, as well as everything included in the Free and Essentials plans, as well as:
- Advanced audience insights
- Retargeting ads
- Custom template designs
- Curated customer experiences with the Customer Journey Builder
- Event-based automation series
- Multistep custom workflow
- Delivery by timezone
- Testing for social posts
Mailchimp Premium Plan
The Premium plan starts at $299 per month and includes up to 200,000 contacts, limitless audiences, and everything else found in the other options, as well as:
- Advanced segmentation
- Multivariate testing
- Unlimited seats and role-based access
- Phone support
Mailchimp Integrations & Add-Ons Review
Hundreds of connectors and add-ons are available through Mailchimp. You can sort by category or type the app’s name directly into the search bar. Payments, loyalty, marketing, booking, social media, eCommerce, content, and many other integration areas are available. We’ve highlighted a few alternatives for you below:
Google Analytics: To track data from your Mailchimp email clicks to purchases made by your readers, you may add conversion tracking to your Google Analytics account.
ClickTale: You may also leverage the ClickTale integration to track subscriber activity from email to website, giving you more information to help you tailor your campaign.
CRM Integrations: Zapier, Square, and LiveChat are just a few of the CRMs that Mailchimp can integrate.
Zendesk: Users that use Zendesk to provide customer assistance may track tickets and manage subscriptions. Mailchimp has two add-ons available.
Eventbrite: Using Mailchimp’s built-in technologies, you can improve your event management skills with the Mailchimp Sync for Eventbrite. For example, users can tailor event invitations and follow-ups and target event invitations to subscribers in specific geographic locations.
eCommerce: Shopify, Magento, Bigcommerce, and Woocommerce are just a few of the eCommerce platforms that Mailchimp works with.
Organic Social Posting: This tool is available on all plans and allows you to post to Facebook, Instagram, and Twitter.
Social Post Scheduling: With Mailchimp’s new feature, which includes a content studio with design tools and graphics, in-depth reporting, and scheduling for up to three months ahead of time, you can now schedule and manage your articles if you have a Standard plan or higher.
Mailchimp Security Review
Mailchimp, which has over 7 million users, takes security — and privacy — very seriously. Message transfer agents (MTAs) are placed in data centers around the United States, and those centers are protected both physically and electronically. As a result, Mailchimp appears unlikely to be caught off guard, with DDOS mitigation in place at all data centers and even an “in the event of a nuclear attack on a data center” continuity of service strategy.
To avoid data corruption or overlap, extensive mailing lists are stored in separate databases. (Smaller accounts, including free accounts, share databases.) The company is PCI DSS and SOC II compliant and will offer a copy of its full SOC II report to anyone who requests it after signing an NDA.
In addition, Mailchimp has an internal security team that monitors and tests for flaws. Mailchimp also offers materials to help users learn more about email security, such as a printable Email Security Guide. Additionally, the company offers Google Authenticator, a free, optional add-on that allows users to sign into Mailchimp with two-factor authentication.
Mailchimp is TRUSTe certified and EU Safe Harbor compliant in terms of privacy.
Anti-Spam Policy & Protection
Mailchimp has a zero-tolerance anti-spam policy. Users are prohibited from sending emails that violate the CAN-SPAM Act, as with any credible ESP. You must ensure that your emails do not violate any local legislation that may be more stringent than the CAN-SPAM standards. Furthermore, Mailchimp mandates that you tell it of the origins of your contact list and that your mailings include an unsubscribe link.
Mailchimp Review: Final verdict
Mailchimp is one of the most incredible email marketing services accessible, in our opinion.
Mailchimp checks a lot of boxes for email marketing tools, and it continues to offer new services and features to all plan levels, increasing the value of all plans. The Mailchimp brand is well-established, tried-and-true, and simple to recognize. It not only provides a wide range of capabilities at a reasonable price, but it also has industry-leading security and privacy policies.
There is a digital marketing solution for organizations of all shapes and sizes, thanks to various pricing alternatives. In addition, Mailchimp’s extensive feature set nearly guarantees that your firm will grow when using its email marketing solutions.
The software’s fundamentals are simple to understand, and revised tutorials and instructions have made sophisticated functionality even more accessible to a broader audience. The free plan is incredibly beneficial for people who only need to send emails occasionally. We think the free price tag is a great find, especially with the extra social features and single-use automation, such as a welcome email. Recent Mailchimp updates have emphasized segmentation and automation, social media, and even a hosted free website. All of this adds a tremendous amount of depth to an already strong program.
Regarding the platform’s drawbacks, we must acknowledge that the lack of phone support is a significant drawback, especially if you require immediate assistance or are having difficulties describing the issue. Another thing to keep in mind is that after the first 30 days, only paying accounts receive email assistance. However, because many people use Mailchimp, it’s usually not that difficult to find a third-party video or guide that answers your issue.
If you’re looking for an email marketing platform, there’s no danger in giving Mailchimp a try to see if it suits your company’s requirements.
We’re even more confident in recommending Mailchimp to organizations of all sizes because of its extensive support offerings and solid data security architecture.