Klaviyo is an email marketing platform that provides everything you need to create effective email campaigns. Klaviyo can help you engage with your audience on a deeper level through meaningful email flows and messages if you’re looking for a dependable solution to do so. Klaviyo has a drag-and-drop email composer and various appealing templates to make your communications stand out, among other features designed to make your life easier. If you want to take your efforts to the next level, there are lots of marketing automation solutions to look at.
Klaviyo’s services range from abandoned cart techniques to post-purchase follow-up with your email marketing software, as well as email lists that sync with Facebook audiences. You can also access several features that you’d find in similar email automation platforms like Mailchimp.
Klaviyo’s email marketing software, for example, includes segmentation features for tailoring your messages to your target demographic, tailored product suggestions, and multivariate testing. Another significant benefit? This tool can help you grow your e-commerce business by integrating with popular apps like Salesforce, Shopify, and Stripe – more on that later.
The program may save all of a company’s customer information in one place. This enables organizations to grow more quickly and in a way that they can manage, which isn’t always the case with traditional advertising and marketing tactics.
You may create customer experiences across email and other owned channels using the customer data Klaviyo collects. You can then track the results in terms of revenue, rather than just openings, clicks, and purchase conversions, which is more advantageous to your bottom line.
Klaviyo Features Review
Fast integrations: Klaviyo integrates quickly with e-commerce platforms and other marketing tools. Its API is also compatible with custom systems. As Klaviyo puts it, “Organize all of your critical data in one location.” No development is necessary.”
Targeting: With a few lines of code installed on your website, you may monitor visitor behavior. This enables you to learn about your consumers’ behavior on your site and create campaigns targeted to their experience.
Powerful Segmentation: Klaviyo’s engine is extremely effective in segmenting users based on their behavior, properties, or engagement with past campaigns. For instance, you can check who has spent over $1,000 in the last six months or create a personalized audience on Facebook.
Personalization to the nth degree: You can incorporate dynamic personalization into order details, cart contents, product recommendations, and bespoke web feeds. That is a much more sophisticated statement than the customer’s name.
Campaigns, Autoresponders, and Facebook ads: Enhance your newsletters, one-off promotional campaigns, automatic email flows, triggered series, and Facebook advertisements with customized lists. In addition, begin earning passive income immediately by utilizing pre-built autoresponders.
Accurate Reporting: Klaviyo prides itself on providing cold, hard facts. This rule excludes deterministic models, deduplication, and anything like an Excel spreadsheet. The data is ROI-driven, which means you can track email marketing’s impact on sales based on actual transactions.
Quick list imports: Import existing lists from other email software providers like MailChimp, Campaign Monitor, ExactTarget, and Constant Contact in seconds. The import wizard on the platform assists in streamlining the procedure.
A/B Testing: Split testing is necessary for data-driven marketers, and Klaviyo supplies it. Choose your experiments, send them, and analyze the outcomes to assist you in strategically growing your business.
Email Content Creation: Easily build emails with built-in workflows and default templates using your typeface and brand colors. There is no restriction on using customized pre-built templates or your template uploads. The drag-and-drop editor makes creating amazing displays a breeze. Utilize bespoke web feeds to incorporate dynamic content blocks into emails. Additionally, you can customize them using events, properties, and custom characteristics. Additionally, incorporate product suggestions right into email messages. All email templates are optimized for mobile automatically.
Embrace workflows: Efficiency is the norm with Klaviyo’s best practice e-commerce workflows. A welcome series for new subscribers, post-purchase follow-ups, and abandoned cart reminders are examples of workflows.
Client profiles: Gain a complete 360-degree perspective of your customers, from their first website visit to their final transaction.
Tracking in real-time: Want to know how your email campaign is performing now? Klaviyo accommodates this.
SMS: Purchase a toll-free number from Klaviyo and utilize SMS marketing to garner attention, encourage action, foster relationships, and increase revenue. According to Klaviyo, SMS consumers experience a 24x increase in average return on investment. Additionally, this capability permits two-way communication.
Personalization of social media marketing: According to Klaviyo, “Dynamically transfer data to and from Facebook and Instagram to create relevant messages, give consistent experiences, and strengthen relationships—all while earning more money.” Synced data can assist you in increasing revenue and acquiring additional of your most significant consumers.
Benchmarks: Marketing based on benchmarks is a certain way to increase revenue. The benchmark tool enables you to compare your brand’s performance to that of competitors. In general, benchmark marketing is the practice of assessing your current position compared to your competitors. Then, you use the data you collect to close any gaps between your position and your competitors. Key performance indicators (KPIs) assist in determining your industry’s or local market’s performance.
Klaviyo Contact Manager and Forms Reviews
This is one of Klaviyo’s most basic features, but it’s worth mentioning because all e-commerce companies should have some way of collecting email addresses and other information. The Klaviyo dashboard allows you to design a variety of forms. For example, the e-commerce company may use a pop-up box or an integrated form to collect personal information from clients.
After that, you can manage your contacts through the Klaviyo dashboard. You can see which of your subscribers are VIPs, as well as information on who opens your emails and clicks on links inside those emails. Overall, even the most inexperienced user will find the interface for collecting and maintaining contacts easy.
Klaviyo List Segmentation Review
Klaviyo’s list segmentation is one of the company’s most powerful products, and it should be used by almost every online store. Klaviyo provides you with a few default lists that divide your subscribers into those who are more engaged with your emails and those who may merely be interested in your newsletters. You can also make your lists and segmentation based on what a consumer has done on your website or belong to a specific buying group.
You’ll be offered various options to partition your customer list as soon as you get into your Klaviyo dashboard. For example, you may categorize your customers based on their behavior and transactions, using data from Shopify or any other CRM you want to integrate.
You may also make your groups as complex as you want by selecting numerous tags and targeting settings simultaneously. You may even create groups based on persons who purchase specific products or use coupons.
Klaviyo also offers a unique collection of data science tools to help you advance your segmentation approach. For example, this allows you to determine which of your consumers are most likely to become repeat customers, targeting your marketing efforts better.
Klaviyo Template Selection Review
Klaviyo offers a good collection of templates from which to choose. You won’t have to start from scratch, and you won’t need to be a web developer to make it seem significant this way. In addition, many of the designs are themed, so you might be able to locate one that is specifically tailored to your sector.
Otherwise, you can select from various basic themes, which are typically more appropriate for the usual e-commerce store. Because the elements are all incorporated into the templates, you must put them in your material. This is possible. Klaviyo also contains templates for newsletters and e-commerce product options, which I appreciate. Even a few layouts integrate these two elements, allowing you to include a link to one of your most recent blog entries and a couple of your most current goods.
Klaviyo Template Editor Review
This is undoubtedly one of Klaviyo’s most powerful features. The design area features an intuitive drag-and-drop interface. In addition, it has choices for styles and block elements to help you properly construct your emails. Furthermore, integration with your e-commerce platform will allow you to pull some of the products into your emails without manually inputting the material.
Split columns, buttons, social links, and photographs are some drag-and-drop elements. You may also place your store’s logo and other links at the top of the header so that people can go straight to your website by clicking on them.
Klaviyo Social Media Marketing Review
There are better options from other email marketing solutions for social networking. Klaviyo, on the other hand, has a few characteristics that give you an edge in the social media sphere. The first is a Facebook advertising tool that divides your Facebook fans and any potential buyers targeted by your Facebook ads. During the Klaviyo setup process, you can easily instantly link to all of your social media pages.
Klaviyo Autoresponders Review
Klaviyo offers a robust set of autoresponders and triggered emails, essential if you plan to build an e-commerce business. These triggered emails are referred to as “flows” by Klaviyo. The flows can be built based on your consumers’ online behavior in real-time. For example, if a customer subscribed to your email newsletter, you might set up a triggered email to send a welcome greeting followed by a series of instructive emails.
The abandoned cart series is a wonderful illustration of how you can consistently bring clients back to your store with automated e-commerce emails. When a customer enters in their personal information but then abandons their shopping cart without purchasing, the abandoned cart automated email is sent. Klaviyo then sends this consumer an email reminding them of the items they left in their cart. You can even include a coupon to entice the customer to buy something.
Klaviyo can also assist you with your automation plans, which is a particularly beneficial feature. If you’re new to email marketing and need some help, the “Browse Ideas” portion will provide you access to dozens of pre-made templates.
These templates may help you create an autoresponder you can imagine, from webinar promotions to abandoned cart emails.
Klaviyo’s data analytics platform may also supply real-time data that activate automation based on buyers’ exact paths during their buyer journey. For example, if someone flags an email as spam, returns to a website page, or buys a specific product, you can use conditional splits to add numerous autoresponders.
One of the things that makes Klaviyo such an intriguing option for email marketing is the amount of data and automation opportunities available.
Klaviyo Integrations Review
Several integrations for e-commerce platforms, marketing tools, and support desk software are available on the Klaviyo platform. You can link with prominent systems like Shopify, WooCommerce, and BigCommerce will please most e-commerce pros. In addition, there are also numerous integrations available for CRM platforms, loyalty programs, and other applications.
Klaviyo Integrations with Shopify Review
Though Klaviyo has several usability flaws and isn’t the cheapest email builder on the market, it does have some capabilities that compensate for its steep learning curve. One of those things is a fantastic Shopify integration.
Klaviyo integrates with several popular e-commerce platforms, including BigCommerce, Magento, and WooCommerce. Klaviyo’s integration with Shopify, on the other hand, really shines. The Klaviyo app is all about helping you understand your customer experience and make the most of it when personalizing your approach to your e-commerce clientele. It’s designed to be a critical part of the growth engine for Shopify store owners.
You may rapidly respond to a consumer who abandons your cart using Klaviyo email marketing campaigns or improve the customer experience by sending personalized recommendations based on their previous purchases.
You don’t need any difficult Zapier integrations; you can connect your eCommerce platform and email marketing campaigns in a matter of seconds. This also means you may gather a wealth of information about your audience and what they require from you, such as:
- What products do customers purchase?
- Which customers abandon their shopping carts?
- How frequently do people utilize coupon codes?
- Where do your clients originate from?
- What do individuals say when they fill out your forms?
Using Klaviyo with Shopify for form building and client lists could help you take your business to the next level.
Klaviyo Analytics and Reporting Review
One of the most effective ways to ensure that your email marketing initiatives pay off is by conducting A/B testing. Klaviyo can assist you in ensuring that every communication you send yields the best possible outcomes. Simply browse to your Flows area and select the metrics you’d like to monitor.
You can A/B test your ads based on metrics such as bounce rates, unsubscribe rates, and more, allowing you to discover which ones are producing the best results firsthand. You can even use predictive analytics to see which clients are more likely to buy in the future based on their recent behavior.
Along with A/B testing data, Klaviyo offers ROI-based reporting to help you better understand how many sales your email marketing generates. You can also use Google Analytics as a link.
The built-in website tracking allows you to analyze visitor behavior in real-time. In addition, the extensive report library is sure to come in handy for comparing and analyzing past and prospective sales.
When you’re attempting to discover which of your email campaigns is doing the best, Klaviyo may take a little longer to figure out. However, after you’ve figured out how to use the system’s analytics capabilities, it’ll be well worth your time.
There are numerous variables to examine, and you can use a personalized analytics dashboard to get a quick summary of how various campaigns are performing. For example, you can have your site tell you whether your emails are being forwarded to spam or whether you’re increasing your sender reputation as soon as you log on.
Klaviyo also gives you the option of viewing your statistics in various ways, including bar graphs and line charts, which make your progress more aesthetically appealing. When you combine this extensive reporting functionality with Klaviyo’s interfaces with platforms like Shopify, you can get a complete end-to-end picture of everything that’s going on in your client discussions.
For most businesses, the major disadvantage of Klaviyo is that it has so many functions that it’s tough to know where to begin. For example, you can gather data on everyone on your list to ensure that you know who your most essential VIP clients are.
If you’re a newbie, you’re likely to feel overwhelmed by the amount of information available.
Klaviyo Customer Support Reviews
Klaviyo’s customer service team started new customers by setting up a free demo. This is a terrific method to explore what Klaviyo has to offer in terms of features and a visual representation of how the system operates. You can also reach out to the sales team via email or a phone number mentioned on the website. In addition, the website has a FAQ page and a free trial for any other sales questions, so you may try out the system for yourself.
Klaviyo’s help center is where you’ll find most of their customer service. You can use this site to search for articles, videos, and courses based on any phrase or topic. In addition, you’ll never miss an opportunity to learn more about the platform because the company uploads presentations and resources from user conferences. The support center is also well-organized, allowing you to narrow down your search to specific issues. There’s an “e-commerce integrations” category, for example, where you can learn how to integrate with systems like WooCommerce and Shopify. Other sections are dedicated to the Klaviyo API, advertising, and sign-up forms.
Klaviyo does not offer a phone number for technical help. The sales team’s phone number is the only one shown on the website. However, email and chat assistance are available during regular business hours on Eastern Standard Time for most price levels. If your database contains thousands of contacts, you should see if you qualify for a dedicated customer care agent.
Finally, the Klaviyo blog provides client help in advice and tutorials on topics such as email marketing and customer acquisition. You might also want to follow Klaviyo on social media sites like Facebook and Twitter, as I know that some customers prefer to get customer service via social media.
Overall, I’d like to see Klaviyo add a phone support line, although they do offer a chatbox and email assistance that appears to be extremely helpful. Furthermore, the assistance center contains enough information to conduct your research.
Klaviyo Price Plan Reviews
Paid subscriptions are priced according to the number of email contacts and begin at $25 per month and grow in price as the number of contacts increases. Klaviyo also offers an unlimited free plan, ideal for tiny e-commerce stores or those looking to try out the platform.
What’s wonderful about the free plan is that you can still use the majority of Klaviyo’s services for free. The only constraint is the number of contacts and emails messages, which means Klaviyo scales with your business.
Remember that the Klaviyo plans are anonymous, as they are determined solely by the number of contacts in your database.
Here’s an illustration of how pricing scales with the number of contacts:
- Free: Up to 250 contacts and 500 email sends are supported. This package includes the majority of the regular Klaviyo features. However, double opt-ins will be required. Additionally, your email will have Klaviyo branding.
- 500 Contact Plan: $20 per month for up to 500 contacts, unlimited email sends, and chat and email support.
- 1000 Contact Plan – $30 per month for up to 1,000 contacts, unlimited email sends, and email and chat support.
- 1,500 Contact Plan – $45 per month for up to 1,500 contacts, unlimited email sends, and email and chat support.
- 2,000 Contact Plan – $60 per month for up to 2,000 contacts, unlimited email sends, and email and chat support.
- 3,000 Contact Plan – $70 per month for up to 3,000 contacts, unlimited email sends, and email and chat support.
- 4,000 Contact Plan – $100 per month for up to 4,000 contacts, unlimited email sends, and email and chat support.
- 6,000 Contact Plan – $130 per month for up to 6,000 contacts, unlimited email sends, and email and chat support.
Additionally, there are numerous pricing alternatives available until you reach 6,000 connections. After that, it appears to increase by approximately $25 per month for every thousand contacts added to your list. Klaviyo’s website features an excellent slider that allows you to determine precisely how much your business will end up spending.
The maximum monthly fee is $1,700 for up to 146,000 contacts. A dedicated account manager is included with some of these higher tiers. Following that, you must contact the Klaviyo sales team to obtain a personalized quote.
Klaviyo Academy and Klaviyo Community Review
Klaviyo Academy offers classes and certificates that teach you how to use Klaviyo software to expand your business. There are courses for beginners, intermediates, and advanced students. Make distinctions based on objectives like awareness, acquisition, conversion, and loyalty.
You can also participate in the Klaviyo Community outside of classes.
The Klaviyo Community forum has over 1,400 topics and approximately 4,000 members.
Klaviyo also conducts traditional webinars (such as “Igniting Summer Sales: Marketing Strategies for a Successful Season”), and industry-wide e-commerce benchmark reports in addition to all of these services.
In general, Klaviyo provides plenty of learning opportunities. Apart from the multifaceted software platform, Klaviyo users have the chance to grow in scale owing to all of this data.
Klaviyo Pros and Cons
Klaviyo Pros
- With fantastic email templates, you can create eye-catching emails. You may also use the drag-and-drop builder to personalize those templates.
- To develop deeper ties with your target audience, segment your audience based on behavior and other variables.
- Integrate with Facebook custom audiences to create a multi-channel marketing strategy.
- Use marketing automation technologies to stay in touch with customers who have abandoned their carts or made purchases.
- For remarketing efforts, robust integration with Facebook Custom Audiences is available.
- To collect more leads for your business, visually change your email workflows and sign-up forms.
- The drag-and-drop automation builder creates automation workflows, email templates, sign-up forms, and more.
- For post-sale interaction, create individualized product recommendations.
- Shopify integrations can help you improve your e-commerce performance.
- Location, order history, acquisition source, average order value, and other criteria are used to segment audiences.
Klaviyo Cons
- High prices that are difficult to afford for small enterprises.
- In several parts, the interface is too complicated for beginners.
- Customer service and guidance are limited.
Is Klaviyo the Best Ecommerce Email Marketing Platform for Your Business?
While it is not as sleek as some competitors, the templates are modern, the flows are adequate, and you can segment like a boss.
It’s reasonable to say that Klaviyo is an extremely strong email marketing tool, as well as an excellent technique to gain a deeper understanding of your marketing outcomes. But, on the other hand, if you’re searching for a clear marketing solution for small enterprises, this may not be the right product for you.
While it lacks some of the more enjoyable features–such as surveys and clever registration forms–it does provide some integrations. I would never utilize this as a stand-alone email marketing strategy without an internet business.
Additionally, it’s worth mentioning that the complexity of this instrument can make it initially difficult to grasp. This, paired with the exorbitant price tag, makes Klaviyo a daunting prospect for some business owners.
If you host your e-commerce business on any platform mentioned in the integrations, you should consider Klaviyo.
It integrates seamlessly with Shopify, and the amount of data and segmentation available with Klaviyo is simply astounding. So if you’re searching for something genuinely cutting-edge to enhance your eCommerce experience, it’s worth checking out Klaviyo.