ConvertKit is one of the best email marketing platforms designed for online creators, including bloggers, video artists, podcasters, freelancers, consultants, and other businesses who want to build relationships with their audience. Easy-to-embed, customizable opt-in forms convert readers into subscribers, and a visual automation builder helps you distribute well-timed, targeted content to those subscribers so you can stay focused on what matters most: developing your online business. ConvertKit’s primary purpose is to ensure that your emails arrive in your readers’ inboxes by focusing entirely on becoming an email marketing platform.
ConvertKit allows you to construct sign-up forms, grow your email list, send tailored emails to your subscribers, and automate tasks while you’re sleeping. ConvertKit began as a Web App Challenge, which Nathan Barry revealed on his blog on December 31, 2012, rather than an email marketing platform. Nathan decided to ultimately launch the web app as an email marketing software in 2013 after earning $6,000 in six months. Nathan is an excellent listener who only produces material, software, or live events that make people happy.
To demonstrate this, the company was rebranded as Seva a few months ago. Still, after listening to their customers and the online creators’ environment, the name was changed back to ConvertKit. Nathan Barry and his team developed ConvertKit from a small start to over $1.04 million in monthly net revenue and over 19,700 active customers. ConvertKit is probably used by some essential internet marketers and entrepreneurs who follow and read their blogs. Pat Flynn, Joanna Wiebe, Mariah Coz, Derek Halpern, Neil Patel, Christie Inge, and more are just a few examples.
ConvertKit’s Features Review
ConvertKit comes with a great collection of functionality. It has an excellent autoresponder, subscription management, and form construction features. The email editor is one area where it falls short.
There is no option to send an email from the menu. Instead, you must select either the Broadcast (which sends an individual email) or the Sequences (which sends a series of emails) (which lets you send a string of related emails).
ConvertKit has a lot of valuable features:
- There is a free landing page builder available and completely configurable designs.
- With easy, create lead magnets, coming soon pages, and course sign-up pages, among other things.
- Excellent email marketing automation where you can establish rules depending on your subscribers’ behavior Excellent integrations with other programs like Teachable, Shopify, and so on.
- With responsive layouts, you may create an unlimited number of sign-up forms.
- The ability to create popup forms, such as exit-intent popups.
- Their email creator assists you in creating basic yet effective emails.
- You can check conversion rates on your homepage dashboard thanks to incredible email reporting.
- Automation of RSS to email.
- A/B testing is available to you.
- You may categorize your subscribers from a single email list with tags and segments.
ConvertKit modules:
- Subscribers
- Automations
- Landing pages & Forms
- Sequences
- Broadcasts
ConvertKit Subscribers Review
ConvertKit uses email tags instead of lists to manage subscribers (ConvertKit’s name for contacts). You can define the tags (for example, subscribers imported on November 1st) and assign as many tags to a subscriber as you want.
You can choose which autoresponders, forms, and categories to add subscribers to as you’re adding them. You may also import subscribers from another email marketing service into ConvertKit.
ConvertKit has a strong emphasis on analytics, which extends to subscribers. It keeps track of vital subscriber metrics, including the number of people who have signed up for the service.
All information available related to :
- New subscribers
- Total subscribers
- Average open rate
- Average click rate
- Email address
- Name of the subscribers
- Subscribed date
- Status
- Segments
- Tags
ConvertKit Segmentation Review
For broadcasts, segments allow you to arrange your email subscribers together. You must apply filters to define which Subscribers will appear due to creating a feature.
If you want to deliver customized content tailored to specific audiences, you’ll need to be able to segment your clients. ConvertKit allows you to create segments with as many parameters as you want, excluding and adding consumers depending on these criteria.
The following are examples of conditions that you can use:
- Location
- Subscription date
- Purchase behavior
ConvertKit Forms and Landing Pages Review
ConvertKit’s landing page and form-building features are fantastic. It’s also displayed in an excellent user interface, just like the rest of the program’s capabilities.
ConvertKit includes a slew of complex capabilities in addition to templates and standard design customization options (color, font, background, text size, and so on).
ConvertKit’s landing page maker is a fantastic feature for website owners with little to no design experience. There’s no need to write code for your landing page if you use the visual editor. Instead, you can change the colors, upload images, and edit the text with a few clicks.
Although there are only three landing page layouts to pick from, ConvertKit provides full access to CSS for anyone with some coding skills who wants to develop their own.
A vast range of textures and patterns from SubtlePatterns.com are also integrated into ConvertKit landing pages. As a result, you can be sure to find a landing page design that complements your brand or website concept.
These are some of them:
- When a customer fills out a form, you must decide which action to take.
- Sending an incentive email to new subscribers automatically.
- Changing the content that is displayed to returning visitors.
- Changing the text that appears in search results and on social media.
The built-in forms and landing page reports show you the number of visitors, subscribers, and conversion rate, so you can see whether you need to make any adjustments.
ConvertKit Autoresponders Review
Autoresponders are email sequences sent automatically when a customer makes a specific action or when a specific condition is satisfied, such as three days since your last email.
ConvertKit makes it simple to create sophisticated autoresponders. The first step is to choose the condition, action, or event you want to trigger.
This includes the following:
- Adding and tagging new subscribers
- Filling out a form
- Purchasing a product
Email Broadcasts and Templates Review
Broadcast emails are emails that are sent to all of your subscribers at once or to particular subsets of your entire list. So it’s straightforward to get started.
By default, the form will be pre-filled with your login email address. You can preview your current email in your inbox with a single click.
This is significant because it prohibits you from sending mass emails that do not accurately reflect your intentions.
Broadcast emails are emails that are sent to all of your subscribers at once or to particular subsets of your entire list. So it’s straightforward to get started.
By default, the form will be pre-filled with your login email address. You can preview your current email in your inbox with a single click.
This is significant because it prohibits you from sending mass emails that do not accurately reflect your intentions.
ConvertKit Tags Review
Tags make it simple to identify your subscribers based on their actions. You may quickly tag folks who have subscribed to your mailing list, purchased anything from you, or completed an email sequence, for example.
ConvertKit Integrations Review
ConvertKit works with various platforms, including ThriveCart, a shopping cart, and an affiliate management platform.
It also works with Teachable, one of the most popular online course platforms. Teachable gives you the ability to build and sell meaningful online courses to your target audience, beginning with your email subscribers.
ConvertKit works with your favorite landing page software (such as ClickFunnels and Thrive Architect), lead collection (such as OptinMonster and ThriveLeads), membership sites, surveys & quizzes, Facebook ads, tracking & analytics, email verification, and scheduling platforms.
If your favorite website platform isn’t immediately integrated, you can utilize Zapier to get hundreds of other real-time integrations to sweeten the deal.
The essential processes for connecting ConvertKit with third-party solutions are similar. There is a difference only when you use Zapier to integrate some tools that aren’t natively supported.
ConvertKit Price Plan:
The free version of ConvertKit has some limitations. You can send unlimited emails every month to up to 300 recipients and develop landing pages and sign-up forms. Autoresponders and segmentation are not included in this strategy.
ConvertKit has two paid pricing plans, both of which are overpriced for the services they provide. The Creator plan, which is limited to up to 300 subscribers and costs $9 per month, is the cheapest. Reporting is not included in this strategy.
The Creator Pro plan starts at $25 for up to 300 subscribers and includes all features.
ConvertKit Free 14 Day Trial Convertkit Pro
You can upgrade your free Convertkit plan to the pro plan with a 14-day free trial if you want to take it to the next level. So you now have 14 days to expand your email list without spending a thing. If you do not cancel, you will be charged for the first time after 14 days.
Benefits of ConvertKit Review
You can evaluate whether all components of your email marketing campaigns are operating as planned because ConvertKit is laser-focused on statistics.
It tracks email not only opens and clicks but also the performance of your landing pages and signup forms, as well as the success of your email list-building efforts.
It also makes autoresponders simple to create and allows you to establish highly targeted subscriber segments.
When you first sign up for ConvertKit, it asks if you’re migrating from another email newsletter software and if you already have a website. The interface and settings are then set up correctly.
ConvertKit also includes a checklist to assist you in getting started with their email marketing solutions.
The options are connected to the mechanics of running a campaign (segmenting, automating sequences, etc.) rather than the email itself, indicating that this service concentrates on managing subscribers rather than sending attractive emails.
ConvertKit provides a wealth of resources to assist you in learning about the solution. When you first use a feature, it will show you a demo video on the relevant page to help you understand how it works and get the most out of it.
There is no central dashboard where you can see an overview of all components of your campaign; instead, you can access all of the information through the various menus.
Because there is no choice to send an email, you must experiment with the solution before realizing that you must select either the Broadcast or Sequences option from the menu.
ConvertKit Pros and Cons
ConvertKit Pros:
- There is a free plan available that allows you to manage up to 300 email subscribers (an excellent plan for beginners).
- Even for beginners, it is pretty simple to use.
- Offers free migrations, which means you can quickly transfer from your current email marketing provider to ConvertKit (which includes moving your lists and information from your existing email marketing software into ConvertKit).
- ConvertKit has the highest rate of email deliverability. ConvertKit claims to have sent over a billion messages with a 99 percent delivery rate, which is impressive.
- Unlike other services like AWeber, you won’t get charged for duplicate (or redundant) subscribers because ConvertKit only charges for “UNIQUE subscribers.”
- ConvertKit allows you to send unlimited emails regardless of your plan.
- They frequently release software updates with new and distinctive features.
- Tags are used to segment your email list and send newsletters or broadcasts to specific persons, resulting in more conversions (instead of sending your emails to the whole list).
- You can make as many landing pages as you want.
- Access to visual automation funnels that aid in discovering your email subscribers’ journeys, resulting in more excellent conversion rates.
- Excellent reporting options, including the ability to examine your email subscribers’ top referrers.
- ConvertKit distinguishes out mainly because of its ease of use. It’s ideal for novices and geared for bloggers and content providers.
- ConvertKit allows you to construct landing pages, creating a complete journey directly within the application.
- During our ConvertKit evaluation, the support team was constructive and responsive.
- Because of their tag-based subscription system, ConvertKit provides excellent targeting capabilities.
- The visual automation builder is simple to use and has a pleasant appearance. You may quickly and easily establish many automation, each with its own set of rules.
- They use a ‘trigger’ and ‘action’ system that is incredibly simple to use.
ConvertKit Cons:
- Email templates are limited (mostly, their email templates have plain text). So if you wish to employ appealing or design-oriented email templates, you’ll need to use an HTML editor to personalize them.
- Basic A/B testing is included. It’s a bit of a procedure to acquire more specific results.
- Unless you HTML-code your templates, ConvertKit has a relatively restricted range of templates.
- The reporting and tracking capabilities are somewhat limited.
- If you have a huge list of subscribers, ConvertKit might get pricey.
- It’s a little sluggish at times, but they claim they’ve improved it.
- Some things require a few more clicks than I’d like to do (for example, instead of 4-5 clicks, it should be done with just 1-2 clicks).
- Only the Small company and Enterprise plans offer customized branding.
Should I go for ConvertKit?
If you’re just getting started with email marketing or don’t need more complicated email automation, you can’t go wrong with ConvertKit. Some of the features I like most :
- The user-friendly interface allows me to customize opt-in forms and landing pages quickly.
- Even if you’re new to email marketing, the dashboard is simple to use.
- My email list can be segmented based on user preferences and enrollment. For example, if I run a Facebook ad and receive email subscribers, I can put them in a different category.
- In comparison to other solutions, ConvertKit is reasonably priced. Despite this, I have access to all automation and segmentation features that most pricey email service providers do not.
- Thanks to simple and detailed data, I can keep track of how things are going, my open rates, click rates, and opt-in conversions.
- I may build rules for sending specific emails when a subscriber or customer takes a particular action using automation’s basic workflows.
- The drag-and-drop sequence builder makes it simple to send tailored automatic emails that will help me grow my business by gaining more subscribers.
- Subscribers are at the heart of ConvertKit. That implies using segments and tags to organize my subscribers from a single list.
- ConvertKit’s effortless concierge migration makes it simple to migrate from another email service to ConvertKit without losing a single subscriber or piece of data.
- ConvertKit responds to my queries, provides live training, hosts weekly workshops, and makes phone calls only to satisfy clients.
- Text-based email allows me to personalize my communications while also avoiding spam filters. This boosts the number of people who open and click on your emails.
- When I use ConvertKit to send emails, the deliverability rate is relatively high.
- There is a slew of other valuable features, and ConvertKit is improving all the time.