ActiveCampaign Reviews, Pricing, and Features – 2022

ActiveCampaign is a marketing automation software that over 130,000 companies worldwide utilize. The platform offers 500+ pre-built automation that combines e-mail marketing, marketing automation, and CRM for effective segmentation and personalization across social, e-mail, messaging, chat, and text for organizations of all sizes. Microsoft, Shopify, Square, Facebook, and Salesforce are among the 850+ integrations used by ActiveCampaign’s customers.

ActiveCampaign Reviews, Pricing, and Features – 2022

ActiveCampaign can be used to establish contact lists, send professional e-mails, manage campaigns effectively, track customer behavior, and analyze the effectiveness of your marketing initiatives. Some of the platform’s key features are website monitoring, lead segmentation, e-mail campaign reporting, social integration and tracking, lead capture forms, and drag-and-drop e-mail design.

ActiveCampaign was founded on the belief that providing a great customer experience extends beyond traditional marketing touchpoints such as e-mail. Delivering a personalized, high-touch experience is simple in the beginning.

Hundreds of pre-built automation that mix e-mail marketing, marketing automation, CRM, and machine learning for effective segmentation and personalization across social, e-mail, messaging, chat, and text are available on the ActiveCampaign Platform for organizations of all sizes. Customers use over 70% of ActiveCampaign’s 300+ connectors, including Shopify, Square, Facebook, and Salesforce. It provides clients with memorable experiences.

ActiveCampaign offers features including subscription forms, e-mail segmentation, site tracking, and Facebook custom audiences to maintain track of prospects. In addition, machine Learning-powered ‘predictive sending’ and ‘win probability’ assist in sending the right content to the right people while also providing the sales team with relevant information on whom to target.

What are some of the things that ActiveCampaign can help you with?

  • Create tailored experiences for your customers across all of their touchpoints.
  • Track buyer preferences, activity, and a variety of custom attribute across the customer lifetime to improve segmentation and outreach.
  • Customize sends depending on nearly any criteria, ensuring that your messages are always sent to the proper people.
  • Choose the optimum content, send time, and delivery channel for each customer based on data from the whole customer lifecycle.
  • With no work, create completely personalized campaigns, then modify your send strategy in real-time based on client behavior.
  • No matter how big your company becomes, replicate the one-on-one personal experience for every consumer.

ActiveCampaign Main Features Review

ActiveCampaign is a sales CRM and email marketing automation software. ActiveCampaign is one of the few platforms that combines many features without becoming overwhelming.

Email newsletters: Professional-looking templates and a drag-and-drop builder are included in ActiveCampaign Email marketing software.

Automated Campaigns: The marketing automation builder is ActiveCampaign’s actual strength. Automated campaigns are simple to create. You may create automation by starting with templates and then customizing them.

ActiveCampaign CRM: Deals, an ActiveCampaign CRM feature, helps you close sales. Deals can automate sales follow-up and eliminate a lot of the human work that goes into closing deals and sales.

Generate Leads: To convert traffic into signups and customers, use the ActiveCampaign Landing page builder to generate more leads.

Chat Feature: ActiveCampaign Messaging combines your email, CRM, and chat/on-site messages to give your visitors a better overall experience.

ActiveCampaign Email Marketing Review

People come for the email marketing platform, but they remain for everything else at ActiveCampaign. ActiveCampaign has you covered if you want to send a one-time email blast to everyone on your distribution list. Additionally, if you’d like to send an email to a particular list section, the platform allows you to do so. You may also set up a timetable to send emails to specified people. Set your dates and let the system handle the rest. And, if you’re searching for a way to send an email to those who have newly joined your list, ActiveCampaign has an autoresponder for that.

Individual emails and campaigns can be used in email marketing. There are six different varieties to pick from:

  • Standard 
  • Automated
  • RSS triggered
  • Split testing 
  • Date based 
  • Autoresponder 

You select the relevant contacts for that email by selecting an email list in your account after deciding on the type of email you want to send. Aside from lists, ActiveCampaign site tracking and event monitoring add a layer of targeting to your campaigns. You want to send emails to a specific group of people only if they’ve viewed certain pages or taken a specific action on your website. With ActiveCampaign, it’s easy to get started.

The service also supports drip marketing. All you have to do is send a series of emails to your prospects that will guide them from curiosity to purchase. ActiveCampaign will send those emails out on time and according to your preferences. If you’re a die-hard email marketer, you’ll like the platform’s versatility. You may build complex workflows that employ custom logic to determine when and whom emails should be sent. You can also submit conditional content. That is, ActiveCampaign lets you create a single campaign with varied content for different receivers based on their previous behavior or information you’ve obtained about them. Even better, you may add custom fields to your emails to make them more personalized. Finally, the software offers you email campaign statistics. They’ll provide you with a lot of information about your marketing efforts’ effectiveness.

ActiveCampaign Building an Email Review

Without a designer, no email marketing solution would be complete. With ActiveCampaign’s drag-and-drop user interface, you can build stunning emails. This will assist you in achieving the exact look you desire. The editor itself resembles the form editor I mentioned earlier. It, on the other hand, has a lot more alternatives. Text blocks, image blocks, videos, line breaks, buttons, spacers, and even an RSS feed may all be created using it.

When designing the layout, you can customize the line height, background color, border, padding, and margin. In addition, you may create conditional blocks that only show up for particular recipients based on tags. The email editor, on the other hand, is not without flaws. It won’t use your normal font family and size for starters when you paste text from a different source. That will have to be done manually. Uploading photos take a long time as well. Perhaps it’s doing a virus scan in the background?

ActiveCampaign Email Templates Review

You can choose from dozens of email templates in the email creation wizard. They are all labeled according to the use case and appear professional. In addition, a drag-and-drop editor for content blocks is available while creating your email. It isn’t the slickest editor, but it does the job.

Everything from the typefaces to the background colors, line height, padding, and more may be changed. When sending out newsletters, plain-looking emails with precise formatting is best. Emails can be saved as templates and reused.

Conditional blocks are my favorite and most often used elements in the email builder. For example, you can tag your subscribers depending on their profile or actions, such as clicks or the list to which they subscribed.

Make your email conditional by using tags (and other criteria) to show or hide material.

We utilize quizzes to group people into lists, then add tags to their responses to get more specific about their preferences. Then, depending on the situation, present the appropriate conditional blocks. Personalization in the email makes it much more fascinating by including their name, company name, and a variety of additional conditions. I can’t adequately describe the email builder experience in a few paragraphs; the best option is to try it out for yourself.

ActiveCampaign Email Deliverability Review

Email deliverability is a significant barrier to email marketing campaign success. Due to its spam-checking feature, ActiveCampaign ensures that all of your emails arrive in your subscribers’ inboxes.

You can ensure that the emails you send are entirely legitimate and error-free by keeping an eye on spam checks.

ActiveCampaign has one of the most excellent email deliverability rates, ensuring that your emails arrive in the inboxes of as many people as possible (not in spam or promotional tabs).

ActiveCampaign Management With Lists and Tags Review

When it comes to managing your contacts, ActiveCampaign gives you the best of both worlds. Lists and tags can be used to do this. In other words, you can divide your contacts into separate lists (for example, “Electronics Interested” and “High-End Clothing Interested”) or “tag” them to further group the people in a single list (for example, “iPhone Purchasers” and “Party Dress Purchasers”). If that weren’t enough, ActiveCampaign also allows you to bulk edit contacts. You may tag several contacts or add them to a list with only a few mouse clicks. Tagging email recipients who click a link in an email you’ve sent is one of the best methods to use tags. Fortunately, ActiveCampaign’s email composition UI makes this quite simple to do. Your contacts can also be exported. After that, you can use another program to import the list. Importing an exported list as a Facebook custom audience is helpful for using it. The only disadvantage to subscription management is that it can intimidate new users. Unfortunately, this is a regular occurrence in any program with a lot of flexibility.

ActiveCampaign Different Options for Split-Testing Review

Email marketing, like everything else in digital marketing, necessitates split testing. Fortunately, ActiveCampaign provides you with a few options. The first method is the more traditional one. However, you now have the option of comparing control to a variant. If you’re unfamiliar with split-testing (also known as A/B testing), the control represents the “original” form of anything (such as an email), and the variant represents the adjusted version. So, if you want to test two different subject lines to determine which one gets the best open rate, you’d set up your experiment with two separate individuals.

ActiveCampaign would split your list in half, sending the control to half and the variant to the other. You can check your stats after the email blast is finished to discover which subject “won.” You can choose the winner based on the number of openings or the highest click-through rate in ActiveCampaign. You can also choose how long you wish to wait until a winner is declared. Everything else is regular split-testing fodder. However, the platform allows you to conduct tests in a more advanced manner. For example, a whole marketing automation workflow may be split-tested. First, you’d create a procedure that manually divides your contacts in such an instance. Then you’d send the control to half of your contacts and the variant to the other half. However, there are far more split-testing workflow choices than explained here. ActiveCampaign has a split conditions editor that you can use to build sophisticated experiments. Later in this article, I’ll go through workflows in further depth. For the time being, remember that you can split-test and fine-tune your marketing automation efforts to increase sales.

ActiveCampaign The Email Capture Form Review

To collect people’s email addresses, you’re probably using an online form. Fortunately, ActiveCampaign will guide you through creating a form that you can quickly integrate into your website. The good news is that this is the case. The bad news is that an inline form can only be created at the cheapest price range. To put it another way, if you want to construct a floating bar, a floating box, or a modal (read: popup) dialogue, you’ll have to pay more money. But, on the other hand, you’ll get twice as much money. But it gets worse: the inline form is branded with the following text: “Marketing by ActiveCampaign.” Yeesh.

If you’re fine with using an inline form with ActiveCampaign branding, though, you can adopt the “cheap” route. When designing the form, you’ll employ a user-friendly interface. You may create a form that asks for a user’s first name and email address in just a few minutes. After that, you can put the form on your website. You may also link to it from a hosted site, add the form to your WordPress website using a plugin, or embed it on your Facebook page. However, if you’re seeking a lot of flexibility, ActiveCampaign isn’t the place to go. For example, unless you know CSS, you won’t change the form’s design.

ActiveCampaign Landing Pages and Form Builder Review

ActiveCampaign allows you to create personalized landing pages and offers a variety of attractive templates. The landing page editor is good, but it might be better by giving design components more flexibility and adding additional functionality. However, you may integrate with other landing page builders to create more effective and converted landing sites.

The form builder is the next step. It has a variety of forms that you can integrate with your website to capture potential leads. It’s also worth noting that visitors can trigger automation when taking a certain action on your form.

ActiveCampaign Lead Scoring Review

ActiveCampaign’s lead scoring tool allows marketing and sales teams to find the most qualified leads by awarding points to contacts based on their interaction.

ActiveCampaign provides two types of lead scoring: deal scoring and contact scoring.

A deal score is a numerical value attributed to open deals in the sales pipeline. It indicates how well a deal has been fostered, allowing sales to prioritize them for follow-up and conclusion.

On the other hand, A Contact Score is a value assigned to email contacts such as subscribers and resource downloaders. Marketers can utilize this information to find the most engaged contacts and thus qualified leads.

You may allocate points and define specific rules in ActiveCampaign to add or deduct points based on website visits, purchase history, resource downloads, email opens, link clicking, and other things.

ActiveCampaign Advanced Contact Segmentation Review

Providing a personalized experience to leads, prospects, and consumers along their journey relies heavily on segmentation. You may send the right message to the right set of people at the right moment by using segments.

You can construct segments out of anything in ActiveCampaign using the data you currently have in the database. Here are some examples of how you can segment data using data:

Contact details: Email, First Name, Last Name, Full Name, Phone, Organization, Date Subscribed, Time Subscribed, IP Address, Tag, and Total Conversion Value are all based on contact information.

Custom fields in forms: You can add any custom fields based on the form custom fields you like.

Contacts’ behaviors and inactions: Has clicked on a link, hasn’t clicked on a link, hasn’t clicked on a link, hasn’t clicked on a link, Has opened an email, has not opened an email, has not opened an email, has not opened an email, has not Has been socially shared, Has forwarded the email, Hasn’t forwarded the email, Hasn’t forwarded the email, Hasn’t for Has responded to an email, Has not responded to an email, Has not responded to an email, Has not responded to an In the list, not on the list, and subscribed using the subscription form

Country, state, city, zip code, and area code are all based on geographic areas.

Based on data collected on-site and at the event: Has visited, has not visited, has not visited, has not visited, has not visited, has not Was referred from, Visiting device, Total page views, and Total site views are all factors to consider.

Deal Ayyributes: Has a deal with a status, a transaction in progress, a contract with a value, and so on. Has a deal allocated to it, has a total number of deals, has a total number of open deals, has a total number of lost deals, and has a total number of won deals.

Based on Attributions: Has source, Does not have source, Does Is medium, isn’t medium, isn’t medium, isn’t medium, is Is running a campaign, isn’t running a campaign, isn’t running a Has a word, doesn’t have a term, and has and doesn’t have content.

For deeper and more refined list segmentation, ActiveCampaign also lets you employ ‘AND’ and ‘OR’ logic, as well as multi-dimensional conditions.

The ActiveCampaign segment builder is available across the platform sets it apart. You can create segments from the contact page, contact list page, automation builder, and email campaign page.

In a nutshell, ActiveCampaign allows you to make segments out of anything using data you currently have. They’ve also made it simple for you to construct as many portions as you’d like.

ActiveCampaign Marketing Automation Review

ActiveCampaign is one of the most powerful marketing automation platforms available. It’s referred to as automation in ActiveCampaign.

You can interact with three different screens:

  • Automation is the name of the main screen. This is where you can see a list of all of your automation and add new ones.
  • You may view, edit, and remove all messages connected with an automated campaign on the manage message screen.
  • The automation map is the final screen, and it shows you how each automation interacts with the others.

You can start from scratch or choose from dozens of ActiveCampaign automation templates tailored to a specific outcome when creating new automation. Like:

  • On-site tracking allows for interest-based follow-up.
  • When users sign up, they receive a welcome campaign.
  • Follow-up on abandoned carts from your e-commerce system.

You may adjust the automation builder in various ways to get it just right. However, many various automation flow into one major one in the figure below, so there’s a lot of conditional logic (if/then statements) to ensure the proper individuals get the messages.

By clicking the “+” icon while creating your automation, you can add emails or conditions. A menu appears, dividing the options into categories such as sending an email, different circumstances (split automation, stop automation, goals, and so on), contact actions (subscribe to a list, unsubscribe, add a tag, and so on), salesforce, and CX apps.

Within automation, ActiveCampaign allows you to segment your market dynamically. This will allow you to tailor a marketing message to each individual based on their demographics. Then, if those people open the email and go to the website, you may fine-tune the message even further. The service also allows you to create automation that tags your email list subscribers based on their behaviors. Then, you may send highly targeted emails to those who share the same tag for even more tailored marketing. Finally, ActiveCampaign provides flowchart-like images to help you visualize your workflows.

Automations that have been pre-programmed: You don’t have to start from zero with automation workflows, just as you don’t have to with emails. You can utilize ready-made automation from ActiveCampaign. However, you may have to open your wallet in this instance. Some of the automation isn’t available for free. Marketers build automation and sell them in the ActiveCampaign marketplace. You can buy one and have a high-converting process up and running in minutes. In reality, you can develop and sell automation exclusive to your sector. That’s a great method to make some additional money. Unfortunately, the automation builder’s import process is a little wonky.

ActiveCampaign On-site tracking Review

For marketers to proactively target and follow up with website visitors, on-site tracking is perhaps the essential feature. You may actively monitor your visitors and convert them into leads, and ultimately into paying customers, by adding a simple bit of code on your website.

Site tracking in ActiveCampaign has extra features, such as the ability to activate automation when a contact views any page on your site and the ability to apply lead or contact ratings based on specific page visits or views.

When you integrate site tracking data with other behavioral observations, you can quickly map out what your contacts require and target them on other relevant channels, increasing conversions.

As a result, you’ll be able to understand your consumers’ demands better and provide a more tailored sales and marketing experience.

ActiveCampaign CRM Review

There’s also a sales CRM called ActiveCampaign. You can create new contacts and deals manually or through sales automation, such as submitting a contact form or having a high lead score. Lead scoring in ActiveCampaign is essential as part of the marketing automation platform. Still, it shines in the CRM since you can apply scores (manually or automatically) and see who your best prospects are. The machine learning system can then calculate the likelihood of winning.

ActiveCampaign CRM works well with other elements on the platform because it is part of the same digital marketing ecosystem. In other words, the CRM and email marketing components work together. ActiveCampaign, on the other hand, takes care of the essentials. It is, first and foremost, a contact management system. The program employs a conventional scrollable user interface that allows you to browse through your contact list quickly. Use the search and filter features if you’re seeking specific contacts.

Lead scoring is also available with ActiveCampaign. As a result, you’ll be able to prioritize the contacts who are most likely to convert into clients in the near future. Your connections’ hobbies, conversations, and social profiles are also displayed on the platform. This will allow you to learn more about them and adjust your marketing message accordingly. The nicest part is that ActiveCampaign has a CRM app. Install it on your smartphone, and you’ll never be without crucial contact information again.

For example, you may create scoring systems based on email openings, clicks, and form submissions. Then, when someone reaches a particular score, a notification email will be sent to one of your sales professionals, allowing them to call or follow up with the contact individually. Of course, you can leave notes for specific contacts, use third-party programs like Gmail, view sales figures, and manually or automatically assign tasks.

Messaging, SMS, and Chat Review

With ActiveCampaign, you can develop an omnichannel messaging experience that boosts support and conversions. SMS, on-site chat, and Facebook audiences are referred to as “messaging.” So let’s take a closer look at them.

Text Messages and SMS: Text messages have a high open-rate of more than 50% and have been demonstrated to be successful. Contacts can sign up for SMS straight from ActiveCampaign or via their account (if they give their phone number).

On-Site Chat & Conversations: Chat widgets have been increasingly popular in recent years. ActiveCampaign offers a great chat feature. You can, of course, respond to inbound messages to assist customers and prospects. You can also send proactive communications to site visitors, such as a call to action or an update about your firm.

The on-site messaging and discussion functions are different, but they are not self-contained. You may customize messages and reach specific people depending on how they’ve interacted with your business using ActiveCampaign site tracking and other targeting tools.

I’m only touching the surface of what you can do with site messaging to target users. Experiment with various targeting settings to find which ones are most effective for you.

Facebook audiences: ActiveCampaign provides a comprehensive interaction with Facebook Ads to add and remove users from custom audiences. In addition, you may customize your messaging based on the funnel stage, retarget, and guide individuals in the proper route.

Any automation can include SMS. Use them to promote flash specials, offer coupons, or remind people about upcoming appointments or events.

Machine Learning & AI: Machine learning in ActiveCampaign appears in various aspects of the product. For example, you may combine machine learning with CRM to better understand the types of offers that will close so you can devote more time and energy to them.

There are two characteristics of email marketing strategies that are beneficial. First, using predictive sending, you may send emails to the appropriate person at the right time.
It will evaluate each of your contacts, assess how they engage with your messages when you switch it on, and then wait until the best time to send.
Predictive content is the second method you can employ in machine learning. It’s comparable to multivariate testing, but it’s a lot more intelligent. For example, you compose and send many versions of an email. Machine learning and natural language processing in ActiveCampaign assist in determining the optimal recipient.

ActiveCampaign Integrations Review

ActiveCampaign has many integrations, and new ones are introduced daily. You may link any (homebrew) software using Zapier or the open API.

Deep integrations are what you’d term e-commerce software like Shopify, BigCommerce, and Woocommerce. This allows you to draw in additional contact info, apply tags, add extra fields to the contact’s record, view purchase history, and more.

The following are a handful of the most popular integrations:

  • Shopify
  • BigCommerce
  • Woocommerce
  • Facebook
  • WordPress Plugin
  • Google analytics
  • SalesForce CRM
  • Basecamp 

Because there are over 100 connectors, they’re organized into categories, including online course software, lead generation software, CRMs, and more.

ActiveCampaign Analytics & Reporting Review

You may utilize ActiveCampaign’s extensive reporting features to analyze campaign performance and optimize it for better results. It has a variety of reports to choose from, including Campaign reports, automation reports, Goal reports, Deal reports, and much more.

The Report tab displays all of your automation, as well as the number of people who have interacted with it and how many have completed it.

It also shows open patterns by the hour and weekday, allowing you to adjust your email sending frequency to maximize your return on investment.

You may also see a detailed breakdown of all your deals based on status, value, pipeline type, length, and other factors.

It also allows you to establish a high-level data-driven strategy by creating bespoke reports based on automation engagement trends, deal value based on predicted close dates, and so on.

ActiveCampaign Performance Review

The software is well-organized and simple to use, even with all of the features that ActiveCampaign offers. For example, you can filter and segment lists to include only contacts when generating campaigns. In addition, the platform comes with one of the most flexible drag-and-drop email designers we’ve encountered. As a result, you have a lot of flexibility over how each content element appears, even down to whether a block should only appear for contacts who satisfy particular criteria.

If you want to set up marketing automation, you may choose from hundreds of templates. The visual designer is easy to use and provides various triggers and replies. You may connect ActiveCampaign to third-party software like Slack, for example, and have a message sent whenever a contact tag is updated.

A tool for developing landing pages is one that ActiveCampaign is noticeably lacking. The software allows you to develop extremely configurable forms, but you must use your website design tools to create your landing pages.

ActiveCampaign Customer Support Review

ActiveCampaign provides email and chat support at the lower pricing tiers. You can obtain phone help at the highest level. Within 24 hours, you should receive a response to your support email. Consider using chat if you need a speedy response. However, keep in mind that the organization does not offer live chat 24 hours a day, 7 days a week.

While many businesses struggle with customer service as they grow, ActiveCampaign appears to have only improved. Previously, it featured email support for contacting a human and a knowledge base for self-solving difficulties. Free onboarding/training webinars, live chat, and tutorial films are now available on YouTube. The lectures are brief yet informative, and the customer service representatives are competent and compassionate.

ActiveCampaign Plans & Pricing Review

ActiveCampaign Pricing Plan 2022

ActiveCampaign’s pricing is divided into four categories: Lite, Plus, Professional, and Enterprise.

Here’s how each plan works for up to 500 email contacts when billed annually:

  • The Lite plan starts at $9/month.
  • The Plus plan starts at $49/month..
  • The Professional plan starts at $149/month.
  • Lastly, the enterprise plan starts at $259/month.

ActiveCampaign Pros & Cons

ActiveCampaign Pros

  • The email builder is powerful and allows you a lot of flexibility, even if it isn’t the sleekest.
  • It ensures a high level of email deliverability, which aids in achieving your campaign’s objectives and aims.
  • ActiveCampaign was the first marketing automation tool to offer a visual builder. When you first start using ActiveCampaign, you’ll realize how well-designed and easy the user interface is. It’s one of the few marketing automation systems we’ve tried that requires no training.
  • The CRM is smoothly integrated with automation to boost efficiencies in your business.
  • ActiveCampaign is a wonderful solution for most small businesses that don’t want to commit to spending thousands of dollars each year for marketing automation. Their pricing starts at just $9 per month with no upfront setup fees.
  • For advanced users, a large number of features are available.
  • ActiveCampaign’s Zapier integration connects to over 2,000 distinct tools. While this allows you to link ActiveCampaign to a wide range of products, some integrations will require a paid Zapier subscription.
  • Rather than testing individual emails, this capability allows you to A/B test complete sequences against each other (which is offered by most marketing automation tools).
  • ActiveCampaign has built several unique machine learning-based capabilities in recent years, like predictive sending, predictive content, and predictive win-probability scoring of leads, to help you automate even more of your marketing and sales process.

ActiveCampaign Cons

  • Conversations (on-site chat) is an optional service not included in the essential subscription.
  • If you’re new to email marketing automation, getting your head around the complex capabilities can take some time.
  • At times, the app has been slow (at least that is what we see everyone say, not our own experience lately).
  • Because ActiveCampaign has an in-built CRM system, its marketing automation is exceptionally powerful. On the other hand, this CRM isn’t as good as standalone solutions like PipeDrive or Salesforce – though we think this is a fair trade-off given ActiveCampaign’s automation capabilities.
  • ActiveCampaign’s data is rather busy and can be difficult to navigate at times, despite being fairly detailed and providing insights on sales/goal conversions.
  • It has a lot of advanced features that beginners may find intimidating. I’d suggest starting with the Lite or Plus plan and then upgrading once you’ve gotten a handle on the tool.

Is ActiveCampaign Best Email Marketing Tool?

Over 130,000 clients utilize ActiveCampaign, a prominent marketing automation system. ActiveCampaign started as an email marketing service. However, this company has grown into an all-in-one internet marketing platform with advanced email marketing capabilities, intelligent automation, and a built-in sales CRM platform throughout the years.

For businesses who require a high-quality, basic email marketing solution, we recommend ActiveCampaign’s Lite Plan. This strategy should be evaluated in comparison to Mailchimp and Campaign Monitor.

B2B firms interested in a platform that combines email marketing and CRM should look into ActiveCampaign’s Plus, Professional, and Enterprise Plans. This strategy should be evaluated in comparison to Hubspot and Marketo.

Who should use Active Campaign?

ActiveCampaign is designed for everyone who wants to get the most out of email marketing. It’s for organizations who want to automate their marketing beyond sending email newsletters to maximize conversions and sales. ActiveCampaign allows businesses with complex offers or many items to tailor the customer journey, track reports, and manage their contact lists more effectively.

I recommend ActiveCampaign to businesses that meet the following criteria:

  • You have a well-designed website.
  • You have at least three individuals on your marketing team.
  • You’ve established a marketing strategy.
  • You’ve created buyer personas and ideal customer profiles.
  • Your consumer touchpoints have been identified.
  • You’ve decided on your chosen marketing channels, and one of them is email marketing.

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